The Natura European flagship store, located in Paris / France, follows the concept of
bio-diversity and sustainable development. To attain these objectives the store
design combines various natural certified materials by the Brazilian Environmental
Agency (IBAMA) such as banana fiber partitions or vine.
Distributed in two stories, the store offers an authentic sensorial tour through
textures, colors and aromas. This is the first store for the largest Brazilian cosmetics
manufacturer and it also has the objective of teaching the consumer the origins of
the raw material used in manufacturing the goods sold there.