The challenge set by Mistral was clear: to create a store that would change the way that clients approach the wine world. Each bottle contains a story, a wealth of sensations and perceptions. Our task was to develop a space that could present the product in a playful way and justify clients’ physical presence in the store (since most sales are online). At the same time, the idea was to attract new clients as well as allowing longs-tanding admirers to deepen their knowledge on the topic.
We soon realized that the design would be shaped by its fusion of architecture, product, information, and interactivity in an inviting fashion, evoking all the experiences associated with wine. The brief called for a sales area, wine cellar, stockroom, interactive gallery, and reading and degustation space, arranged around 100 m2. With all this in mind, we opted for curving lines as an element able to express that multiplicity, creating paths of discovery in which each environment reveals itself bit by bit.
The walls, with their seemingly floating suspended bottles, function as an altar to wine itself; they blend with the organic forms that run throughout the store, creating a texture that adapts to each space that it underscores. The interactive gallery encourages visitors to handle the bottles, which have built-in sensors—simply twist a bottle to find out about its terroir, watch interviews with its producers, or see the grade awarded to the grape harvest.