From the start, the jumping-off point for Brazil’s pavilion at Expo Milano 2015 was the fusion of architecture and expography, with the aim of creating a space that would not only be interesting from an architectural point of view, but also provide its visitors with a unique, unforgettable experience. Developed in partnership with the Atelier Marko Brajovic, this integration sought a playful and highly informative way to communicate Brazil’s conquests and possibilities within that year’s theme: feeding the planet with solutions.
With 145 pavilions spread across the Expo, the other key issue was how to pique visitors’ curiosity and draw them in. With this in mind, we decided to leave the first part of the terrain open, functioning as a kind of plaza. The enormous flexible web criss crossing the space recalls a fragile relief, inviting people to take a walk across a new sort of topography. A metaphor for the 21st-century production chain—interweaving small, medium, and large producers—the concept was born from a reflection on countrywide distribution, seeking to foment exchanges between specific bodies of knowledge. At the same time, the network also emerges as a space of permanence, shading the plaza so that it might become a hub for encounters between all the countries of the world.
Underneath, laid out in an undulating design inspired by the wandering river Amazon, wooden boxes present species related to Brazilian agribusiness; meanwhile, interactive tables provide information on topics such as nutrition and family agriculture.
To one side, naturally lit by a large atrium, are the pavilion’s display and functional areas, where Brazilian designers and artists exhibit their pieces in an array that emphasizes the diversity of Brazil’s production.
The assembly system uses prefab modular elements, and was thought out in terms of maximum efficiency and sustainability across the pavilion, alongside water recycling mechanisms and the use of certified, recyclable materials.