The Natura European flagship store, located in Paris / France, follows the concept of bio-diversity and sustainable development. To attain these objectives the store design combines various natural certified materials or certified by the Brazilian Environmental Agency (IBAMA) such as banana fiber partitions or vine. Distributed in two stories, the store offers an authentic sensorial tour through textures, colors and aromas. This is the first store for the largest Brazilian cosmetics manufacturer and it also has the objective of teaching the consumer the origins of the raw material used in manufacturing the goods sold there.